By Clare Flynn Levy  

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Clare Flynn Levy, CEO & Founder Essentia Analytics

Clare Flynn Levy is CEO & founder of Essentia Analytics. Prior to setting up Essentia, she spent 10 years as a fund manager, in both active equity, running over $1bn of pension funds for Deutsche Asset Management, and hedge, as founder and CIO of Avocet Capital Management, a specialist tech fund manager.

It’s no secret that professional investors often struggle to apply the theoretical lessons of behavioral finance to their everyday activity.

I know this from experience – I tried countless ways both when I was an institutional portfolio manager and, then, when running my own hedge fund.

Concepts like cognitive bias and prospect theory resonated a lot when I first learned of them. But I found them hard to apply, having neither the bandwidth nor the expertise to make them a practical part of my daily investment process.

That’s why I founded Essentia Analytics. Our service helps active investors apply behavioral science to their own decision-making and generate measurable alpha gains – what we call ‘Behavioral Alpha’ – as a result.

But before you rush to request a demo, here are five easy takeaways from Essentia’s work with portfolio managers that you can apply right now to your investment decision-making.

All of them have been linked to improved investment skill and are designed to encourage a more self-aware and scientific approach to the way you make portfolio decisions.

Taken individually or as a whole, they are the first steps to building a data-driven feedback loop – one that will help you to get a better understanding of where (and how) you make your best decisions, as well as where you consistently go wrong.

This kind of feedback analysis is already widely used by professional athletes and military personnel as a tool for improving performance. Its acceptance within asset management is now growing rapidly as powerful analytics become cheaper and more readily available, and as active management responds to growing competitive threats.

Here are the five techniques. Don’t be fooled by their simplicity; implemented consistently, you’ll be surprised at their effectiveness in helping you to mitigate unhelpful behavioral tendencies and to remain disciplined.

1. The Daily 10 Minute Review

At the end of each day, set aside 10 minutes to reflect on the decisions you’ve made and how you’ve made them.

Use an investment journal, whether it’s on paper or online, to structure your thoughts. The most important thing is that you are honest and frank with yourself about what’s going on in your head, whether that’s about specific investments or how you feel you performed that day.

This kind of private review will help you become aware of the professional and personal conditions under which you do your best work. It will also strengthen your self-control so you can check yourself from acting in those scenarios typically linked to poor decision-making.

2. The Entry/Exit Checklist

Pick five questions to ask yourself every time you open a position, and five questions for every time you close one.

Behavioral finance has revealed that intuition and conviction – so often thought of as an investor’s friends – can be your enemies, at times. So, to ensure you stay disciplined, it’s worth creating a checklist to review whenever putting on a trade.

Some of the most popular questions our clients ask include:

What type of decision is this?
What is my target price/return?
What is my target holding period?
How will I know I am right?
How will I know I am wrong?

This quick pre-trade process will help ensure that whenever you enter or exit a position, you’re doing so deliberately and not in response to impulse or unconscious bias.

3. The Scheduled Position Post-Mortem

A week after you’ve exited a position, set aside 10 minutes to review the true story. Were you right for the right reasons, or just lucky? How well did you follow your process?

When I was a PM, I found this exercise incredibly valuable but also one of the hardest to make time for; given the constant flow of new information, professional investors are almost always under pressure to look forward, not backwards. As a result, it can be very difficult to learn from what went right or wrong in the past, and therefore to continuously improve.

Why leave the post-mortem for a week? Because you’ll be less emotional in your assessment by that time. Not only will you understand more clearly the patterns that underlay your best and worst decisions, it will also help to develop your learning process, giving you more control.

4. The Clean Sheet of Paper

Once a week, go through all of your positions and ask yourself “Would I be a buyer today?”.

If you wouldn’t, then ask yourself some very honest questions, set in advance, like:

At what price would I be a buyer?
Is my thesis creeping?
Have I sought out a “devil’s advocate” to review the position?

Holding on to a position just because it’s already in the portfolio is an example of the Endowment Effect (over-valuing something because you already own it). The world’s best investors have regular mechanisms for re-visiting their positions as objectively as possible and they aren’t afraid to cut and buy back where it’s warranted.

5. Don’t try and remember too much

Manage your cognitive load more effectively by reducing the number of things you need to remember during your working day.

A lot has been written about the inverse link between cognitive load and our ability to learn or make good decisions.

By cutting back on what you try to hold in your short-term memory, you’ll free-up some valuable mental bandwidth. As a result, you’ll be better able to make more conscious judgement calls when required, rather than slipping into unconscious mechanisms and responses.

To achieve this, consider the humble but effective To-Do List. The trick is to make sure it’s always to-hand and that you keep the list items specific and actionable – that way you won’t have to rethink each item when you review it.

I hope you find these five techniques useful.

What we do at Essentia is automate the implementation of techniques like these, using highly-tailored, automated alerts we call “Nudges”.

Then we connect the dots between the data from your Nudges and your actual trading decisions, to help you see clearly what you’re doing that’s working, and what you’re doing that isn’t.

You can see how Nudges helped one $16bn fund manager take his performance to the next level in this case study.