SAAS INDUSTRY VETERAN MARTIN FINCHAM JOINS BOARD OF ESSENTIA ANALYTICS

Essentia Expands Roster of Tech Talent on Their Board for Increased Depth of Knowledge

NEW YORK, NY – March 3, 2020 – Essentia Analytics (Essentia), a leading provider of behavioral data analytics and consulting for professional investors, has added Martin Fincham to the Board of Directors effective today. Fincham joins the Essentia board with more than 30 years of experience in the technology industry as an entrepreneur, CEO, and advisor to tech companies.

Picture of Martin Fincham, member of Essentia Analytics' board. Fincham currently serves on the boards of multiple B2B SaaS companies, including SHE Software, EyeQuant, Veeqo, Wazoku and BlackCurve, and is the co-founder of scale-up advisory The Gorilla Factory. As a board member, Fincham has experience advising early stage companies on the most effective go-to-market strategy, and has particular expertise on driving growth and B2B sales and marketing.

“We are thrilled to have Martin join our board, and believe that his broad experience across several B2B focused technology companies will help drive our continued expansion further into tech solutions for the financial industry,” said Clare Flynn Levy, Founder & CEO of Essentia Analytics.

“Essentia Analytics is providing cutting edge technology to the fund management industry, and it is an exciting time to be joining their team in an advisory capacity,” said Martin Fincham. “I am honored to join their board, and looking forward to contributing to their innovative technology.”

Previously, he served as the CEO of LANSA, a mid-sized B2B software vendor, which was acquired in 2018. He is also an advisor at the ScaleUp Group, and an associate member of the Cambridge Angels Network.

About Essentia

Essentia Analytics is the leading provider of behavioral data analytics and consulting for professional investors. Led by a team of experts in investment management, technology and behavioral science, Essentia combines next generation data analytics technology with human coaching to help active fund managers measurably improve investment decision-making.