Process. Discipline. Self-Awareness.Skill-Based Investing.

All professional investors share a fundamental problem: they are selling skill, but getting paid for performance.
Unfortunately, the two are not the same. Performance is not a measure of skill – it’s a measure of outcome.

Skill is a function of the decisions we make, both consciously and unconsciously. Conscious decisions can be improved by implementing process in a disciplined way. Unconscious decisions are trickier – sometimes they are the secret of our success and sometimes they are our own worst enemy. Optimising the influence of the unconscious begins with self-awareness.

Process. Discipline. Self-Awareness.

They form the foundation of what we call Skill-Based Investing.

Essentia’s decision support software enables fund managers to capture richer data about their own behaviour, while improving the productivity and referenceability of their investment processes. A more accurate picture of the past enables better conscious decisions in the future.

Meanwhile, our data scientists identify behavioural patterns and correlations, and reveal actionable insights, enabling awareness of the unconscious influences.

Finally, our Coaching Partners help fund managers convert that awareness into behavioural change, increasing the probability of success.

Excellence demands a feedback loop. Essentia supplies one.

abiut-icon Security is at the heart of everything we do.

Essentia’s innovative data security architecture means that although it’s accessible anytime, anywhere via the Cloud, our clients remain in control of their own data at all times. YOU hold the keys, not us.

What that means for you: The client remains in control of its data at all times. The client can switch off Essentia’s access to its data at any time. Only the client is in a position to provide third parties with access to its data.

World Class Scientists, Technologists and Practitioners. Leading Edge Software That is Fit-for-Purpose.

Essentia’s leadership team is driven by a shared passion for using technology to empower profitable
investment decisions, and a shared obsession with the user experience.

We’re the real deal: ex-fund managers, neuroscientists, and industry-leading software engineers.
We understand portfolio managers’ pain, and the potential solutions to it, like no one else can.

Leadership Team
Clare Flynn Levy
Clare Flynn Levy

Founder / CEO

David Moss
David Moss

Lead Technologist

Imad Riachi, PhD
Imad Riachi, PhD

Chief Scientist

Join Us

Essentia is actively recruiting highly talented technologists, data scientists and relationship managers. We love our work and we take our culture seriously. Visit our Careers page if you’re interested in joining us or email us on

Advisory Board
Kevin Eyres
Kevin Eyres

Non-Executive Director

Dr. Mark Fenton-O’Creevy
Dr. Mark Fenton-O’Creevy

Advisory Board

Dr. Tomas Chamorro-Premuzic
Dr. Tomas Chamorro-Premuzic

Advisory Board

Tom Abraham
Tom Abraham

Advisory Board

Essentia in the News

  • Business Insider 16 January 2015 - Essentia named as one of Europe’s 15 Most Innovative Finance Startups
  • Waters Technology 26 November 2014 - Clare Flynn Levy interviewed following Essentia win of Buy-Side Data Analytics Award
  • Brummell Magazine 26 September 2014 - Clare Flynn Levy named as one of the most inspirational female entrepreneurs in London
  • GrowthBusiness 13 August 2014 - Essentia selected as one of the Best UK Tech Innovators of 2014 by GrowthBusiness
  • Financial News 23 June 2014 - Clare Flynn Levy wins place in new FINTECH 40 list of key financial technology innovators
  • Financial News Fintech Focus 17 April 2014 - How Essentia is Helping Fund Managers Get Their Mojo Back


The Essentia Blog

  • Essentia Wins Waters 2014 Technology Award for Best Buy-Side Data Analytics 10 November 2014 - 7th November 2014, London Essentia Analytics has been named Best Buy-Side Data Analytics provider in WatersTechnology’s Buy-Side Technology Awards. The award recognises Essentia Analytics’ decision support software, which provides professional investors with an enhanced understanding of where their skills lie so that they can do more of what they’re good at and less of what […]
  • Two free webinars on applying behavioural science to your own investment decisions 4 November 2014 - We’ve had a lot of requests for more information on how behavioural science can integrated into investment decision making day-to-day. And you know how we feel about feedback loops… In response, we’ve organised two webinars featuring leading experts in the field. Both Denise and Steven are experienced market professionals who have become specialist trader/portfolio manager […]
  • On Fund Managers, Hermit Crabs and Decisions Under Stress
    (Mark Fenton-O’Creevy, PhD)
    24 July 2014 - Forward by Clare Flynn Levy. There isn’t a fund manager alive who wouldn’t list “clear thinking under pressure” as a key requirement for the job. Flexibility of mind is essential in a continuously tense market environment in which rapid change is the norm and anxious companies are constantly pivoting to avoid the threat of disruption […]
  • Would Jesse Livermore Have Used Essentia?
    (Nick Yannoulopoulos)
    3 July 2014 - Behavioural finance isn’t a new thing – it’s part of a long-term quest by traders and fund managers to understand the true drivers of their investment performance. In this piece we look at the legendary investor Jesse Livermore and his early role in documenting the part played by emotion in investment decision-making. Jesse Livermore (1877-1940) […]
  • It’s Clouds’ Illusions I Recall… Investment, Trading and the Illusion of Control
    (Mark Fenton-O’Creevy, PhD)
    6 February 2014 - Humans have a great capacity for exercising control over their environment and for detecting patterns in the confusing mass of information they face. This capacity can also mislead; not least in financial markets. 1. This is an optical illusion in which a static image appears to be moving due to the cognitive effects of interacting […]
  • Is Your E-mail Out of Control?
    (Tomas Chamorro-Premuzic, PhD)
    12 November 2013 - Decreasing e-mail use may improve both well-being and productivity Originally Published in Psychology Today Clearly, e-mail enables us to communicate quickly, stay up-to-date, connect with everyone, and be flexible; but there excessive e-mail volume may harm productivity and workplace wellbeing. Despite the growing influence of social media in our lives, most of us still rely […]


Coaching. It's More Effective With Data.

Have you ever heard of an olympic medalist who didn’t have a coach? Neither have we.

Professional athletes use coaches to help them internalise behavioural change.  Coaches use data to measure opportunities and results.

The world’s top fund manager and trader coaches can now use Essentia’s software to take their services, and their ability to help their clients, to the next level, through our Certified Coaching Partners Programme.

Essentia clients can choose from a roster of carefully-vetted, thoroughly trained coaches with vast experience of helping professional investors make more money.

For Investors

Essentia clients benefit from monthly sessions with our own Account Execs, to ensure they get the most out of the system.

But for those who are ready to take the quest for continuous improvement to the next level, we offer a roster of hand-picked specialist trader and portfolio manager coaches, trained to use Essentia to maximise the results of the coaching process.

Meet the Essentia
Coaching Partners
For Coaches

Essentia believes that when it comes to coaching with data, the whole is greater than the sum of the parts.

If you are an experienced coach, with current clients who are portfolio managers and/or traders within hedge funds, banks or traditional asset management firms, and you suspect Essentia’s data and decision support software could benefit your ability to help your clients, please apply to join our Certified Coaching Partners Programme.

Learn more about becoming an
Essentia Coaching Partner

Learn More. Sign Up to Our Newsletter and/or Arrange a Demo.



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