London, April 20th 2018 – Essentia Analytics, the ground-breaking provider of behavioral analytics and nudges for professional investors, has been selected for PWC’s Raise Accelerator program for B2B scale-up businesses.
Developed and executed in collaboration with The Accelerator Network and White Horse Capital, the 8-week accelerator program is designed to help revenue-generating businesses to secure their first round of institutional investment.
The accelerator is part of PwC’s new Raise proposition, designed to help small and medium-sized enterprises (SMEs) become investor-ready. The Series A service is geared towards companies with, or heading towards, a £1 million-plus annualised turnover and hoping to secure £1m-£10m in funding.
Benefits for participants include a series of expert-led masterclasses prior to a key investor pitch event with 80+ venture capital firms and family offices.
Clare Flynn Levy, Essentia CEO and Founder, said, “We are honored to have been selected for the PWC Raise program. Fintech in asset management is growing fast, and so is Essentia. More and more portfolio managers are exploring how they can use AI and data in the investment process to answer questions such as “How can I measure cognitive bias?” and “How can I apply behavioral science to my investment process?”. Essentia’s combination of behavioral data analytics and specialist consulting has been proven to help portfolio managers address these questions, mitigate the cognitive biases found in investment, and improve investment performance.”