# Essentia Analytics

> Essentia Analytics is a leading provider of behavioral data analytics for professional investors and allocators of capital. Essentia measures and improves portfolio manager decision-making skill — as distinct from past performance — using its proprietary, peer-reviewed Behavioral Alpha® Benchmark methodology, behavioral reporting, and intelligent nudges.

## Core methodology
- [The Behavioral Alpha Benchmark](https://www.essentia-analytics.com/about-essentia/behavioral-alpha-benchmark/): Essentia's proprietary, peer-reviewed methodology measuring a portfolio manager's demonstrated skill across seven decision types — stock picking, entry timing, sizing, scaling in, size adjusting, scaling out, and exit timing.

## Products and services
- [Insight for Portfolio Managers](https://www.essentia-analytics.com/product/essentia-insight/): Decision analytics, Insight Sessions, and behavioral nudges that help active equity and ETF managers quantify and improve their decision-making skill.
- [Insight Advantage](https://www.essentia-analytics.com/product/insight-advantage-manager/): Flagship tier pairing behavioral analytics with a dedicated Insight Partner (a former fund manager) and a continuous decision feedback loop.
- [Insight Basic](https://www.essentia-analytics.com/product/insight-basic-manager/): Entry-level tier that lets managers compare their Behavioral Alpha Score against peers at minimal cost.
- [Insight for Allocators](https://www.essentia-analytics.com/product/essentia-insight-allocator/): Helps asset owners and allocators assess, compare, and select portfolio managers based on investment decision-making skill rather than past performance.

## Evidence and proof points
- [Testimonials and case studies](https://www.essentia-analytics.com/testimonials/): Client results, including a manager who unlocked 68 bps of behavioral alpha per year.
- [Behavioral Alpha webinars](https://www.essentia-analytics.com/webinars/): Conversations with portfolio managers, allocators, and investment thinkers on assessing and improving manager skill.
- [Behavioral Alpha Benchmark app launch](https://www.essentia-analytics.com/essentia-news-and-media/essentia-launches-behavioral-alpha-benchmark-app/): Background on the web-based benchmarking app and the research linking Benchmark scores to future relative returns.

## About
- [Essentia Analytics home](https://www.essentia-analytics.com/): Company overview and entry point to all services.