online shopping behavior

Everything you need on your wrist

The amazing watch concept

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No Communication Limits

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1. Free gift with every purchase!

So well known is our love for the freebie that retailers exploit it to increase the average order size.

It’s easier to sell a pair of pants for $90 and present the belt as a free gift, than it is to sell a $70 pair of pants and an additional belt at $20. This is because – as revealed in Kahneman and Tversky’s work on Loss Aversion – we feel losses more acutely than we do gains. A free gift feels like a treat but passing that up would seem like a more significant loss. In other words, the cost of not buying exceeds the cost of buying.

“2. Great product – just what I needed!”

It’s no surprise that our online shopping is influenced more by the reviews of other shoppers than by the product ratings and descriptions provided by the retailers. Recent research found that people shopping online consistently go for the product with the most reviews over one with fewer – rational behavior when trying to choose, say, between two products. However it seems we also tend to favor a product with more reviews, even when it has – overall – the same low rating as an alternative product with fewer reviews. This popularity bias leads shoppers to use the number of reviews as shorthand for a product’s popularity and ties in with the theories of social proof put forward by Dr. Robert Cialdini.

 

3. 30% off today

‘Anchoring’, which is our tendency to heavily rely on the first piece of information offered when making decisions. The retailer attempts to get your attention with a price that colors your impression of every other price. For example, if you see a $130 item discounted to $90, that higher original price makes the discount price seem more reasonable than if you had simply seen the item being sold at $90 without a discount. As a result of this technique, you are anchored to, and form a positive impression of the marked down price. 

“Great product – just what I needed!”

It’s no surprise that our online shopping is influenced more by the reviews of other shoppers than by the product ratings and descriptions provided by the retailers. Recent research found that people shopping online consistently go for the product with the most reviews over one with fewer – rational behavior when trying to choose, say, between two products. However it seems we also tend to favor a product with more reviews, even when it has – overall – the same low rating as an alternative product with fewer reviews. This popularity bias leads shoppers to use the number of reviews as shorthand for a product’s popularity and ties in with the theories of social proof put forward by Dr. Robert Cialdini.

 

Explore! You will love it.

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The Most Powerful Software. Say hello to Flux OS.

Innovation in your wrist

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This Is One Amazing Watch

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Connect it to Any Smartphone

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A Fantastic Timepiece

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Choose Your Favorite Style

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Blue Calibre

Black Noir

White Eve

Pink Her

Yellow Primal

New Elegant Bands

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Explore! You will love it.

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Accessories for your Flux Watch

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Headphones Pro

$249$199

White Speakers

$180$120

Charging Cable

$110$99

Guide Tours

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Commercials

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Tutorials

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Available, get it now online!

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Find your store

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Free Shipping

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