5 May 2015

Did you know that the Endowment Effect is what lies at the heart of political scare tactics? Or that Facebook is playing an ever greater role in getting young people to vote? Watch our video and see how behavioral science is increasingly employed by politicians keen to get under your skin…

Links to additional content on this fascinating subject: 

  • VIDEO – Todd Rogers talks about the political applications of behavioural science:
  • VIDEO – The famous Gorilla-Basketball video which shows how we can all be affected by Inattentional Blindness: